According to Statista.com’s report, the United States remains the largest market for polished diamonds worldwide from 2014 to 2019. Americans made up almost 50% of the total global polished diamond sales by the end of 2019. With that information in mind, it isn’t so surprising that the jewelry industry in the western world continues to flourish.

Flawless Diamonds Co. believes they are one of the frontrunners of custom diamond makers in the US. This article discusses how business owner Nicholas Flathau built the company from the ground up.

From Small Town Boy to Supreme Man

Nicholas Flathau was not born with the proverbial silver spoon in his mouth. In fact, he grew up in a small town in the North West Suburbs outside of Chicago. Growing up, he wasn’t really known for being an enterprising kid. Instead, Flathau was best known for his hard work, especially on the football field. Nicholas was a star football player in high school and played on his school’s varsity team for three years. He even earned a scholarship because of his commitment to the sport, but his dream of going pro was halted by a torn ACL.

Instead of moping, Flathau started living on his own by the age of 17. He juggled three jobs in a grocery store, a molding factory, and in construction just to make ends meet. He had to move from place to place nearly every six months for the first five years of living on his own.

Flathau then tried to go to nursing school to eventually become an anesthesiologist. However, he soon found himself gravitating towards business. In 2016, he had saved enough money to start an AT&T franchise which became very successful.

His decision to dive deep into the diamond industry came two years later after a fateful encounter with a jeweler in Dallas, who would later become his mentor. Flathau became fascinated by the craftsmanship of the pieces he purchased from this man and knew that he wanted to make his own.

Flathau then went on to study everything he could about the process of jewelry making and the industry itself. 

Changing the Game One Diamond at a Time

Three years later, Flawless Diamonds Co. has established itself as one of the trailblazers in the custom jewelry industry. Flathau’s secret to making his business successful is going directly to the source, and making sure that he is building long-term relationships with his clients, team, and network.

“We never cut corners,” says Flathau. “We [also] never sugar coat anything when talking with a client about their custom piece. We’re focused on the craftsmanship and the quality of [the] work we deliver.”

Nicholas Flathau says that his ultimate goal for Flawless Diamonds Co. is to be recognized as a premium jewelry company. If the way he is currently handling his business is any indicator, his dream is likely not far from becoming reality.

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